Branding in Iraq
A first logo often comes from a quick job: an English name set in one font and an Arabic name set in another, so the two never look like the same company. We design identities for new and growing companies in Iraq with the Arabic and Latin marks drawn as a pair, then set the colours, fonts and a brand guide your staff and suppliers can follow. You receive the organised files, and copyright in the final marks is transferred to you in writing.
A new name
Tell us what the company does, who it serves and the name in both languages. We quote for an identity built from the first sketch.
An existing brand
Send your current logo and a few printed or online samples, and say what should stay and what should go. We quote for the update.
Brand guides and key messages written in both languages
Arabic and Latin logo versions drawn as one pair
Identity work alongside design, web and marketing
Websites and digital marketing for over a decade
An identity project usually covers these four parts. The quote lists which ones are in your project and how many concepts you will see.
Who the brand speaks to and what sets it apart
Arabic, English and icon versions that sit together
A palette, two font families and supporting shapes
Rules plus ready files for cards, posts and letters
When every supplier invents their own version of your logo, customers stop recognising it. A complete identity removes the guessing. These are the seven things it should give you.
Your quote marks which of the seven are included.
Reviews happen by video call, and design files and comments travel by WhatsApp and email, so your partners can join from any city.
You pick one direction; only then do we polish it.
You answer a short set of questions about the company, its customers, its rivals and the name in both languages. It takes the place of a long first meeting.
We look at how competitors in your field present themselves in Arabic and English, and agree with you where your brand should stand apart.
We present the agreed number of logo directions, each with its Arabic and Latin version, shown on a sign, a card and a social post.
The direction you choose is adjusted until both scripts sit well together in every size. The quote states how many revision rounds are included.
We set the rules for logo use, colours, fonts and tone in a guide with clear examples, short enough for a printer or a new employee to follow.
You receive every version in organised folders, with the agreed templates and a written copyright transfer for the final marks.
Three problems companies in Iraq bring to us, and what usually solves each.
The Arabic name is hard to read
It blurs on signs and small prints.
Branches that do not match
Colours change from city to city.
The brand outgrew the logo
The services changed; the look did not.
A logo you cannot edit or prove you own is a risk. Before work starts, the quote lists the files you will receive, and copyright in the final marks is transferred to you in writing.
Copyright in the final marks moves to your company in writing.
Logo files
Colour and type
Guide and templates
Each service is quoted on its own. Your identity quote covers only the parts you pick.
A designer can only reflect what they know about you. Send these, and gaps turn into short questions in our reply.
Opening on a fixed date? Mention it so the schedule works back from that day.
The reason to rebrand changes from sector to sector. These are typical cases, given as examples and not as a list of our clients in Iraq.
Restaurants: a new menu or a second branch
Clinics: looking trustworthy to new patients
Schools: one look for signs, books and uniforms
Retail chains: the same look in every store
Real estate: projects that need their own mark
Tech start-ups: a name ready for investors
Factories: packaging that stands out on shelves
NGOs: a mark donors and partners recognise
Two identity quotes can look far apart because one includes research, more concepts and a full guide, and the other is a logo file. Online logo makers are quick, but their templates are shared with thousands of users, the rights are often unclear and they rarely draw an Arabic version.
What a full identity quote should break down:
Send a quote request and we list the concepts, scripts and items your identity includes.
A study of more competitors and customers lengthens the first stage.
Three logo directions take more drawing time than one.
A one-page sheet and a full manual are different amounts of work.
Signs, cards, uniforms and social frames each add their own design time.
Write to us on WhatsApp at +964 784 684 3068, or use the quote form. One line gets things moving, for example: “We are opening a bakery chain in Basra and need a name mark in Arabic and English with signs and boxes.”
Ask to see identities they made in both Arabic and English, not English alone. Then ask: is copyright transferred in writing? How many directions will we see? Is a brand guide included, and do we get the source files? If the brand already exists and you only need new materials, our graphic design service may be all you need.
Direct answers on copyright, bilingual names, concepts, trademarks, timing and files.
Yes. Copyright in the final marks is transferred to your company in writing. Fonts and any stock images keep their own licences, which the guide lists.
Most companies in Iraq need both, so we design them as a pair with a side-by-side and a stacked layout. You can still use each one on its own.
You see the number of directions stated in the quote, pick one, and we refine it. Mixing parts of two directions is possible when they fit.
Your company does, usually through a trademark agent. We supply clean logo files for the application but do not give legal advice.
Often, if we know the date at the start. Quick answers to the questionnaire and fast choices between directions matter most.
Yes. A colour, symbol or letter shape customers know can be carried into the new mark. We agree what stays after the questionnaire.
Vector masters, PNG and PDF versions of every logo, colour codes, font names, the brand guide and the agreed templates, sorted into folders.
Only if it is rebuilt or restyled. That is a separate project with our web design team and priced separately.
Yes. The brand guide shows the right and wrong ways to use the logo, colours and fonts, with examples, and its length is agreed in the quote.
Yes, as part of the rollout items or through our graphic design service. We deliver print-ready files; the printing is done by your print shop.
No, we have no office in Iraq. We work with you by video call, WhatsApp and email, and every concept is sent as a file you can share with your partners.
Articles from our blog on logos, Arabic type and building a brand people remember.
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